Why is it important for DECA members to connect with industry professionals?

Connecting with industry professionals is crucial for DECA members because it enables them to gain real-world insights and opportunities that are essential for their personal and professional development. Engaging with experienced professionals provides members with valuable perspectives on current industry trends, practices, and challenges, helping them to understand how the concepts they've learned in the classroom apply in practical settings.

This connection opens up various avenues such as internships, mentorship opportunities, and networking events, which can significantly enhance a member's career readiness. By interacting with professionals, DECA members can also develop essential soft skills like communication and networking, making them more competitive in the job market.

In contrast to increasing competition among members or focusing solely on academic achievements, connecting with industry professionals emphasizes collaboration and holistic growth. Avoiding interaction with peers would inhibit the learning experience that comes from sharing diverse perspectives and building relationships, which is contrary to DECA's goal of fostering a community of aspiring leaders in marketing, finance, hospitality, and management. Therefore, establishing a link to the industry is fundamental for achieving a deeper understanding and enhanced opportunities in their future careers.