Which skill is emphasized in DECA's training programs?

The emphasis on leadership and ethics in DECA's training programs is critical as it aligns with the organization's mission to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality, and management. Leadership skills involve not only guiding others effectively but also making ethical decisions, fostering teamwork, and exhibiting strong interpersonal skills. This combination is essential in today’s business environment where ethical considerations are increasingly important.

Furthermore, this focus prepares students to face real-world challenges, promoting accountability and integrity, which are vital attributes for success in any professional setting. While technical proficiency, customer relationship management, and graphic design are valuable skills within the realm of business and marketing, DECA's core aim is to develop well-rounded individuals who can lead with ethical principles, ensuring that they contribute positively to their fields and communities.