Which skill does DECA emphasize for its members?

DECA places a strong emphasis on developing leadership skills in its members. Leadership is a critical component in business and career development, and DECA aims to prepare students to take on leadership roles not only in their future careers but also within their communities and organizations.

Through various competitions, conferences, and activities, members are equipped with the tools needed to enhance their leadership abilities, such as effective communication, teamwork, problem-solving, and decision-making. This focus on leadership helps participants build confidence and the capacity to lead others, which are essential qualities in the business world.

While other skills, such as technical skills in information technology, artistic creativity in advertising, and investment banking expertise, are valuable in certain fields, DECA's core mission is to cultivate well-rounded leaders who can adapt and excel in diverse business environments. This foundational emphasis on leadership prepares students for a broad range of future opportunities.