Which character trait is especially promoted by DECA?

DECA emphasizes the importance of integrity as a fundamental character trait in its programs and competitions. Integrity involves adhering to a code of ethics and demonstrating honesty in all business dealings. This trait is crucial in the world of business, as it lays the groundwork for trust, accountability, and responsible leadership. By promoting integrity, DECA prepares its members to become ethical business leaders who are respected in their fields.

While creativity, ambition, and resilience are also valuable traits in a business setting, integrity is particularly highlighted within DECA's framework as it aligns with ethical business practices and the need for transparent interactions in the marketplace. This focus reflects the organization's commitment to developing leaders who not only achieve success but do so in a principled manner.