Name one core value of DECA.

One core value of DECA is integrity. Integrity reflects the importance of honesty, ethics, and maintaining strong moral principles in both personal and professional interactions. For DECA members, upholding integrity means demonstrating trustworthiness in all business activities, whether collaborating with peers or engaging with industry professionals. This value encourages members to make ethical choices, which fosters a culture of respect and responsibility within the organization and prepares them for future challenges in the business world. Emphasizing integrity also helps build a positive reputation for both individual members and the DECA organization as a whole.